The New Music Industry - The Online Revolution

Technology has leveled the music industry playing field. It used to be that an artist had to make a demo, submit it to many record labels, and hope and pray they were at least called.

The next best thing to getting a record deal was starting your own label but doing so was expensive & risky. There was no guarantee of success and all the rules still applied for a traditional business: most of them fail within the first 5 years. Let's not even talk about "Industry Rule #4080" and the shadiness that exist with some of the people in the industry.

There are countless stories of artist who have gotten jerked in the music business. From poor money management to getting robbed of publishing rights, it's all happened.

In comes the Internet to change the music game forever.

Most music websites in the beginning of the Internet were static webpages. You had sites that allowed you to put up a picture and some words. Then came websites with sound bites and finally the ability to upload songs. Later the ability to upload videos was developed and the game changed.

How to Market a New Music Band

When you start out life as a new band it is important to get out of your garage or practise venue and introduce yourself to the wider public. If you are seeking to secure a record deal and aim for a successful music career as a recording artist being able to perform live to a high standard, book your own gigs and gain exposure is essential. Starting a band is tough and becoming a professional band is exceptionally difficult to achieve, but it is possible if you get certain aspects of the process right.

This article will assume that you have the talent, you have tracks of sufficient quality and you have the drive to succeed. Now let us focus on how to get known in your local area where you will hopefully begin making a name for yourselves.

1. No Gig Too Small

Most bands begin in pubs playing to a very small audience earning zero fee. You should go and meet gig venues and offer to play a gig and emphasise that you will promote it yourselves. An Email is simply not enough and more often than not you will get no reply. Visiting the venue shows that you are serious and this will secure you many bookings.

When you are starting out the experience of playing live, dealing with your PA system and getting the sound levels right for your performance is an essential part of being a reliable and quality live act. Pad out the audience with friends and family and take constructive feedback on your performance from the venue owners. Hopefully they will invite you back and tell their industry colleagues in other venues what a great idea it would be for them to book your band for a gig.